Beyond the Booth: How Boliden Transformed Employer Branding from Supportive to Central Strategy

Elin Spector is a dedicated Employer Branding professional with a passion for transforming employer branding into a business-essential function.

With experience in developing tailored Employer Value Proposition guidelines, managing global campaigns, and driving inclusive talent attraction strategies, Elin focuses on data-driven decision-making, stakeholder engagement, and fostering cross-functional collaboration to enhance organizational visibility.

Elin has previously held roles within employer branding and marketing at industrial brands like ABB and consumer brands like Microsoft and Swedbank, where she contributed to globally recognized branding campaigns and developed innovative talent solutions. Known for her creativity, adaptability, and ability to work effectively in global environments, Elin is committed to making a positive impact through her work. She is not afraid to try new approaches and continuously seeks to improve employer branding strategies. Elin also challenges the mindset of employer branding and business leaders, pushing for innovative solutions and strategic thinking.