Employer Branding Forum
26.2.2026 - MESSUKESKUS, HELSINKI
Blind Bird tickets on sale! Get your tickets now at a price 199€ + VAT/ticket – offer valid 31.5.2025 until.
The event's partner materials have been published, and the stand sales are now open!
Book your spot and join us to connect with key people in the industry.
Employer Branding Forum – an event for employer brand developers
The Employer Branding Forum brings together industry professionals to discuss how to build and maintain a compelling employer brand. The event will feature inspiring keynotes, timely perspectives, and networking opportunities with other experts.
The next edition of Finland's premier conference on employer branding will take place on 26.2.2026 – come along!
Do you have any questions about the event program, tickets, or anything else?
Feel free to contact us – send us a message at ebforum@cfevents.fi, and we will respond to you as soon as possible!
Did you know? You can also come network and explore the exhibition for free!
Registration for the exhibition area includes access to the exhibition, networking area, and Speaker Corner presentations.
”Wau. Kuulostaa eEBiseltä!”
– Miikka Huhta, Consultant & Author, Miltton & Vetovoimatoimisto
"Developing an employer brand requires strategic thinking. Implementing an employer's strategy requires a developed employer brand. Events like the EB Forum are important because they bring to the fore authors, actions and the importance of actions."
– Lauri Vaisto, Principal Consultant, Strategy & Employer Brand, Duunitori.
For visitors
At the event, you will also have the opportunity to network with other participants and share experiences and best practices. We want to give you concrete tools, tips, ideas to help you develop your employer image!
The event will also feature the latest products and services in the field, so you stay on top of the latest solutions!
"Finally, own conference for EB professionals. I will mark 23.1.2025 right away on the calendar. It's nice to be able to share information with other professionals and learn something new"
– Minea Leva, Employer Branding Lead, Nordea
For exhibitors
Employer Branding Forum 2026 offers a unique opportunity to showcase your company and its solutions to employer branding experts and decision-makers. As an exhibitor, you will gain excellent visibility at the heart of the event and have direct access to potential customers and partners.
Present your latest products, services and innovations to industry influencers, and take advantage of the networking opportunity provided by the event to create valuable business relationships. Secure your place now and participate in the most important event of the year in the field of employer branding!
Event speakers
EB Forum 2026 brings the most interesting experts in employer branding and recruitment to the stage, inspiring case studies and current trends.
The first speaker of the event has now been announced! More speakers will be announced throughout the spring and summer – follow our channels and stay updated.
Elin Spector (ENG)
Beyond the Booth: How Boliden Transformed Employer Branding from Supportive to Central Strategy
Elin Spector is a dedicated Employer Branding professional with a passion for Transforming employer branding into a business-essential function.
With experience in developing tailored Employer Value Proposition guidelines, managing global campaigns, and driving inclusive Talent attraction strategies, Elin focuses on data-driven decision-making, stakeholder engagement, and fostering cross-functional collaboration to enhance organizational visibility.
Elin has previously held roles within employer branding and marketing at industrial brands like ABB and consumer brands like Microsoft and Swedbank, where she contributed to globally recognized branding campaigns and developed innovative Talent solutions. Known for her creativity, adaptability, and ability to work effectively in global environments, Elin is committed to making a positive impact through her work. She is not afraid to try new approaches and continuously seeks to improve employer branding strategies. Elin also challenges the Mindset of employer branding and business leaders, pushing for innovative solutions and strategic thinking.
Mika Sallinen (FIN)
Key EB trends for 2026
”Suomalainen EB viestintä on liikaa vielä peesaamista ja samojen asioiden toistamista mistä muutkin puhuvat. Tässä puheenvuorossa kuulet mitä suomalaisten EB kehittäjien tulisi poimia globaaleista trendeistä, ja miten niitä voi lokalisoida Suomeen. Kun työnantaja ymmärtää nykytilanteensa monipuolisen datan ja syvällisen analyysin kautta, voi hän rakentaa uskottavaa, houkuttelevaa, ja heidät muista työnantajista erottavaa työnantajakuvaa. Tähän tulisi jokaisen pyrkiä pärjätäkseen pian taas vaikeammaksi muuttuvassa rekrytointimarkkinassa.”
Mika Sallinen on maailman johtavan Employer Branding -toimisto Universumin Global Head of Insights Sales ja pitkäaikainen Suomen maajohtaja. Hän on työskennellyt uransa aikana hyvin erilaisten suomalaisten ja kansainvälisten työnantajien kanssa, globaaleista pörssiyhtiöistä startuppeihin ja lakitoimistoihin, käyttäen dataa ja ymmärrystä heidän työnantajakuvansa systemaattiseen, johdonmukaiseen, ja kestävään kehittämiseen.
