How do we prepare for the change in work brought about by artificial intelligence?

Head of Modern Work, @ OP Pohjola
Karoliina works at the heart of modern work and technological change. She has extensive experience in consulting and developing modern work solutions and tools in large organizations. Karoliina has also presented at several modern work and technology events, and her expertise has been recognized internationally in industry communities.

Beyond the Booth: How Boliden Transformed Employer Branding from Supportive to Central Strategy

Elin Spector is a dedicated Employer Branding professional with a passion for Transforming employer branding into a business-essential function.

With experience in developing tailored Employer Value Proposition guidelines, managing global campaigns, and driving inclusive Talent attraction strategies, Elin focuses on data-driven decision-making, stakeholder engagement, and fostering cross-functional collaboration to enhance organizational visibility.

Elin has previously held roles within employer branding and marketing at industrial brands like ABB and consumer brands like Microsoft and Swedbank, where she contributed to globally recognized branding campaigns and developed innovative Talent solutions. Known for her creativity, adaptability, and ability to work effectively in global environments, Elin is committed to making a positive impact through her work. She is not afraid to try new approaches and continuously seeks to improve employer branding strategies. Elin also challenges the Mindset of employer branding and business leaders, pushing for innovative solutions and strategic thinking.

Key EB trends for 2026

”Suomalainen EB viestintä on liikaa vielä peesaamista ja samojen asioiden toistamista mistä muutkin puhuvat. Tässä puheenvuorossa kuulet mitä suomalaisten EB kehittäjien tulisi poimia globaaleista trendeistä, ja miten niitä voi lokalisoida Suomeen. Kun työnantaja ymmärtää nykytilanteensa monipuolisen datan ja syvällisen analyysin kautta, voi hän rakentaa uskottavaa, houkuttelevaa, ja heidät muista työnantajista erottavaa työnantajakuvaa. Tähän tulisi jokaisen pyrkiä pärjätäkseen pian taas vaikeammaksi muuttuvassa rekrytointimarkkinassa.” 

Mika Sallinen on maailman johtavan Employer Branding -toimisto Universumin Global Head of Insights Sales ja pitkäaikainen Suomen maajohtaja. Hän on työskennellyt uransa aikana hyvin erilaisten suomalaisten ja kansainvälisten työnantajien kanssa, globaaleista pörssiyhtiöistä startuppeihin ja lakitoimistoihin, käyttäen dataa ja ymmärrystä heidän työnantajakuvansa systemaattiseen, johdonmukaiseen, ja kestävään kehittämiseen.

Global strategic EVP launch – highlighting challenges, learnings, and practical implementations

Jane Mehringer is a global Talent leader with 20+ years of experience building recruiting strategies and shaping inclusive workplaces. She currently serves as Global Talent Attraction Lead at ABB, partnering across 90 countries to design innovative programs that strengthen both business outcomes and employee experience.

Previously, Jane was Vice President of Talent Acquisition and Advancement for North America at ABB, where she also served as interim Global Head of Talent, leading a team of 250+ through organizational restructuring. In that role, she drove measurable impact—including a 22% increase in retention, two off-cycle performance awards, and significant improvements in engagement and diversity outcomes.

Her career includes leadership roles at MetLife, NC State's Poole College of Management, Elon University, and Credit Suisse, as well as founding Bluestone Strategic LLC, a Consultancy focused on coaching and workforce strategy. Recognized as both a strategic advisor and people-first leader, Jane is passionate about solving complex hiring challenges with creativity, collaboration, and heart.

Measure the magic – make creativity your organization's competitive edge by understanding and leading it better

Pauliina Valpas is the Co-founder and CEO of Yellow Method, a research-based platform that helps organizations measure and enhance creativity and innovation readiness. Yellow's AI-powered tool produces clear, quantified data and a short list of priorities leaders can act on. This makes creativity something you can manage and develop consistently, and makes progress easy to track.

Pauliina's focus at Yellow is advocating for creativity as a strategic focus for organizations, and keeping the product useful to leaders. Yellow lets her combine her background in the creative industry and human performance into a practical method and tool that helps organizations become high-performing innovators.

Magnet Awards finalists' speeches

The content of the morning session on the Magnet stage is very interesting, as it will feature presentations about their work from employers who have been shortlisted for the Magnet Employer Branding Awards. They will present their work and also share behind-the-scenes information about the progress of the project.

This year's special feature is that the EB Forum audience will be able to vote for the winner of one category based on the morning's presentations. The category will be announced well in advance, allowing those shortlisted to prepare their pitches with sufficient respect.

Voting will take place after the performances at the Magnet stand, which is located in the event area.

A Fireside chat on the journey that Saab has gone through in Employer Branding

Emil Adén is the Global Director of Employer Branding & Value Proposition at Saab and a well-recognized figure within HR, with extensive experience from organizations such as Nordea, Trafikverket, and Universum. Over the course of his career, he has held roles including Country Manager for Universum Sweden, Head of Employer Branding and Recruitment at Trafikverket, and Head of Employer Branding at Nordea.

With a Master's degree in Business Administration and Marketing, and a professional background spanning HR, marketing, and finance, Emil has developed deep expertise in employer branding and Talent acquisition. As a columnist, advisor, and sought-after speaker, he shares Insights on the future of work, recruitment, leadership, and Emerging trends—always with the aim of inspiring, challenging, and driving long-term change.

Voittajaksi osaajakilpailussa – miten houkutella ja sitouttaa kansainvälisiä osaajia?

Iris Lagerström on tuloskeskeinen ja kokenut henkilöstöhallinnon johtaja, jolla on yli 20 vuoden laaja-alainen kokemus sekä strategisesta että operatiivisesta HR:stä. Hän on työskennellyt urallaan muun muassa Fortune Global 500 -yrityksissä, julkishallinnon organisaatioissa ja ketterissä startupeissa, joissa hän on johtanut menestyksekkäästi vaativia HR-hankkeita monikulttuurisissa ja kansainvälisissä ympäristöissä. Tällä hetkellä hän johtaa Teknologian Tutkimuskeskus VTT:llä strategisen resursoinnin, palkitsemisen ja analytiikan aluetta.

Iriksellä on syvällinen ymmärrys henkilöstöhallinnon koko kentästä – aina HR-transformaatioista, strategisesta resursoinnista ja henkilöstön sitouttamisesta muutosjohtamiseen, palkitsemiseen ja analytiikkaan. Pitkäaikaisen rekrytointitaustansa ansiosta hän pystyy tarjoamaan käytännönläheisiä näkemyksiä siitä, miten organisaatiot voivat houkutella, sitouttaa ja pitää kiinni niin paikallisista kuin kansainvälisistä osaajista.

Espoo-tarina hyvän työyhteisön rakentajana.

Kai Mykkänen (s. 1979) on toiminut Espoon kaupunginjohtajana helmikuusta 2025 alkaen.
Sitä ennen hän toimi viimeiset kaksi vuotta ympäristö- ja ilmastoministerinä. Hän on aiemmin palvellut myös sisäministerinä sekä ulkomaankauppa- ja kehitysministerinä. Lisäksi hän toimi kansanedustajana vuosina 2015–2025.

Aiemmalla työurallaan Mykkänen on toiminut mm. yrityspankkitehtävissä ja strategiakonsulttina.
Mykkänen on koulutukseltaan valtiotieteiden maisteri ja ekonomisti. Hän aloitti poliittisen uransa Espoon nuorisovaltuuston puheenjohtajana vuosina 1997–1998 ja on sittemmin toiminut kaupunginvaltuustossa useissa rooleissa, muun muassa sen puheenjohtajana.

Managing corporate culture starts with strategy.

Executive Vice President, People and Culture @ YIT
Jennie is a values-based and business-driven leader who believes that success is created through people. She is a curious developer and passionate people and culture leader, constantly looking for new ways to connect strategy, culture and individual potential. Jennie's leadership style is authentic, committed and goal-oriented.

According to her, HR is not just a support function, but a strategic resource that builds a high-performance and prosperous organization in the long term. Jennie's experience covers HR, acquisitions and integrations, cultural changes, change management, and the development of a customer-oriented organizational structure.